Did you have always been problems with it, just to find the clothing that suits their personal ideal and perfectly suits you? Do you dream to start a fashion brand itself? Then you might have thought, even to design fashion. This is fun, but is also really hard work. This brief overview here is an overview of the offer, what to pay attention to if you want to be active as a creative fashion designer itself:
- Write a Business Plan
Use this as a rough outline. Of course you can deviate a little of it, but use this as a compass. The most important thing that the business plan is as accurate and as realistic as possible!
Promotion - How much money you need to start your clothing line? If you are unsure on loans. Have you saved money for this purpose, or you need a bank loan? To get a loan, you must be able to offer collateral. Read the rest of this article, and then make a list of all anticipated costs (material, manufacture, supply, equipment, advertising, marketing, etc.).
Search - Who is your competitors? What is your target market? Perhaps obtain even a job in a retail store that is geared towards your target audience. Observe what is purchased there. For how much you think you could sell your designs on retail or wholesale level? Ask around, get some feedback. Talk to shopkeepers and also potential customers. Find clothing patterns that are similar to what you are planning to design - where and for how much they are selling?
Profitability - they wish to pursue this as a full-time job? How many years are you willing to wait before your business starts making a profit and you can therefore give a fixed salary? Or want to fashion design rather operate as avocation which, if they then bring money, representing a pretty bonus? Or simply put more emphasis on expressing their opinions and feelings through fashion, profitability are secondary is? You will probably spend more money in the first 4 seasons, as you deserve, but once you have become well established, you may be able to expand with the help of a business angel financing, celebrities or Pre your business.
Terms - Decide on which legal form should have your company (OHG, GmbH, etc.). Consider what important points (Commercial Office, the tax office, the Chamber of Commerce, the commercial register or the trade association), they need to contact them.
- Select a name
Think about the many different logos and opt for one. Make sure, however, that you have decided on the right. The people you will recognize your logo, therefore, constant changes can it lead to confusion. Check according to whether it. For the name you have chosen is still a free domain name and look at the German Trademark Register if there are already entries for this purpose
Your brand name and your company name can (and should) be different. The name of your company could be, for example your initials, or a variation of your name. The names of your collection can however gladly a free and creative will chose and express the style you would like to design.
- Designing clothes
This is the best part for most people. Sadly, this represents only 10 to 15% of the entire process is. Customize sketches, try to obtain feedback on and decide which designs are to make your first collection. Select matching fabrics and materials.
Ask the person who makes your fashion line, whether there are any restrictions, such as that certain colours cannot be printed. When you bring out a T-shirt collection, you may get the following information from your printer: size specifications of the design (how big it can be), the type of T-shirts in which you want to print, and the weight and quality of the substance ( z. B. is thinner and more favourable material is better suited for summer clothes)
Details are everything - If you customize your sketches, you create a layout which clearly brings every detail and uses the correct terminology. If you do not know the correct technical terms, you find a suitable photo and show it to the manufacturer to ask how it is called.
Collections are usually created for each season. Most department stores buy the fashion lines two seasons in advance, while smaller shops are as flexible. Nevertheless, you need to plan the respective time required for design, manufacturing and logistics properly.
- Produce the draft
Bring your sketch to a seamstress, a manufacturer or a screen printer. Typically, a prototype or sample will be created, so you can be sure that the clothes will be prepared as you would imagine. Whatever happens, make definitely a lot of questions and let yourself give everything in writing.
In order to find manufacturers, you search the Internet for "Clothing Manufacturers" or similar terms. Many use clothing manufacturers abroad, because the costs are lower there. Ask about how fast you can send your first pattern.
If you know how to sew, you are able to create patterns and prototypes themselves. To consult with someone who is an expert in sewing clothes, is a good alternative.
- Create a site
Make sure that these acts professionally and their fashion collection can appear in the best possible light. Enter your contact information so that businesses or other traders can contact you. If you want to give people the opportunity to be able to buy your fashion directly on your site, you need to set up a shop with shopping cart system. Ensure that the customer can then pay by credit card.
- Promote your collection
These costs can amount to thousands and only for one year.
Write a press release and send it to local newspapers and magazines.
Buying ads in newspapers and on websites, read the people in your target audience.
Become a sponsor of events that are trained on your target audience.
Strive for a celebrity or try the most famous person you know, to get them to carry your stuff. Leave them to the clothes for free.
Build relationships with websites and blogs on, can draw attention to your brand and your website.
Be you a living advertising sign. Carry your own fashion and ask for the opinion of those around them to do so. Be even the bad review and process this new in your designs. Take advantage of the people as a marketing and design team, which will cost you nothing. Since money is a scarce commodity in the beginning, you should take every such occasion.
- Take orders on
Sell your fashion at festivals, markets and all that you know. Make appointments with local shops and convince them of it, take your clothing line in its range. Offer your clothes on the Internet. Print a catalogue and send it to clothing stores and potential clients. You can also go to a fashion show when allowing your financial resources.